On January 15, 2025, the Wuxi Micro-series Investment Promotion Conference and the Launching Ceremony of the Wuxi Grand Canal Micro-series Project were held in Wuxi, Jiangsu Province, China. The event was organized by the Publicity Department of the CPC Wuxi Municipal Committee and the Management Committee of Wuxi Economic Development District. During the conference, the Wuxi Grand Canal Micro-Series Project was officially launched. The agenda included sessions such as micro-series investment promotion, project signing ceremonies, and a round-table discussion. CRI Online was invited to attend the event, showcasing its own micro-series projects.
Launching ceremony of Wuxi Grand Canal Micro-series Project [Source: Wechat account "Wuxi Economic Development District Release" (无锡经开发布)]
Currently, as an emerging form of audiovisual work, micro-series—characterized by low production costs, easily digestible content, and targeted distribution advantages—demonstrate tremendous potential for growth and reflect distinct regional traits. Amidst the industry boom, the conference aims to promote the high-quality development of Wuxi's micro-series industry, build a platform for industrial exchange and collaboration. Additionally, it seeks to highlight Wuxi's resource advantages, outstanding business environment, and supportive industrial policies to attract enterprises to invest and grow in the city. The goal is to build a high-quality "ecosystem" for the micro-series industry.
Duan Lei, Director of the Loulan Platform Operation Center of CRI Online is presenting. [Source: Wechat account "Wuxi Economic Development District Release" (无锡经开发布)]
During the presentation and investment promotion session, Duan Lei, Director of the Loulan Platform Operation Center of CRI Online, shared insights on the CRI Online micro-series channel PANDA SHORTS and its first self-produced micro-series, DinoRealm. PANDA SHORTS leverages CRI Online's professional creative team and multilingual resources, along with the overseas promotion capabilities of the Loulan Global Intelligent Digital Marketing Service Provider. It aims to establish an authoritative and influential international communication platform. To date, PANDA SHORTS has developed a comprehensive communication matrix across mainstream social media platforms both domestically and internationally, including Weibo, WeChat, Douyin, Kuaishou, Bilibili, Facebook, YouTube, and TikTok. Meanwhile, the construction of CRI Online's international micro-series communication hub is progressing steadily. By leveraging PANDA SHORTS social media matrix, the hub will effectively serve as a vital link to overseas markets, contributing to the creation of a multi-dimensional communication channel that precisely targets global audience.
DinoRealm is the inaugural season of CRI Online's Time Travels in the Museum micro-series, set for global release in both Chinese and English versions by 2025. The story revolves around the compelling adventures of two distinctly styled archaeological teams as they excavate dinosaur fossils, with the main theme focusing on the scientific research project titled "AI-restored paleontological farm." The series aims to stimulate the audience's strong interest in scientific knowledge and encourage them to reflect on the relationship between humans, nature, and technology. Notably, during the production process, AIGC techniques were fully integrated, including image and video generation as well as voice cloning, adding fresh perspectives to the series and enriching viewers' experiences.
To capitalize on emerging trends, Wuxi has strategically harnessed its rich historical and cultural heritage in recent years. By embracing a dual approach of innovation and digitalization, Wuxi is developing micro-series industry across the city. Numerous micro-series projects have been launched, resulting in a wealth of outstanding high-quality productions. As a media platform dedicated to international communication, CRI Online will leverage its strengths to foster exchanges and collaborations with Wuxi and other cities. This partnership aims to energize the global promotion of micro-series, enabling audiences worldwide to explore the diverse facets of Chinese story through these engaging narratives.