Today's Highlights：
1. Mini Series Become a New Battlefield for China's "Double 11": E-commerce and Content Platforms Compete for a New Arena
2. Beijing Mentougou District Releases Six "AI + Mini Series" Scenario Resources
3. Youth Aesthetic Education Mini Series Kai Mai Ba, Shao Nian (Open Mic, Teenagers) Premieres on November 7
4. China's First National Mini Series Script Creation Competition Concludes, Jinhua Launches "Mini Series+" Action Plan
5. Government and Enterprises Join Forces: Jiangsu's "Little Drama Masters" Take Root in Pukou
6. Yuncheng Mini Series Industry Base Officially Unveiled
Mini Series Become a New Battlefield for China's "Double 11": E-commerce and Content Platforms Compete for a New Arena
As traditional e-commerce reaches its traffic limits and customer acquisition costs rise, mini series have emerged as a "new entry point for user attention." During this year's "Double 11" shopping festival, mini series—which seamlessly combine brand marketing, user engagement, and purchase conversion—have become a major focus of investment for both e-commerce and content platforms, sparking a growing trend of "mini series + e-commerce" integration. E-commerce platforms are increasingly incorporating mini series into their business strategies to overcome growth bottlenecks and capture new traffic.
Chen Liteng, an analyst at the E-commerce Research Center of the Internet Economy Society, explained that with traffic growth slowing and user acquisition costs escalating, platforms are turning to mini series as a viable solution. As a new way to capture user attention, mini series can increase average daily viewing time and drive consumption through tailored branded content and scene-based product placement. "Mini series are no longer just entertainment; they have become a comprehensive commercial medium that integrates brand marketing, user engagement, and purchase conversion. The key competition among platforms now centers on capturing user attention and maximizing screen time."
Beijing Mentougou District Releases Six "AI + Mini Series" Scenario Resources
On October 31, the "Yongding River Micro-Short Drama Industry Collaboration Conference & Symposium on Major-Theme Micro-Short Dramas" officially opened at the Zhongguancun (Jingxi) Artificial Intelligence Technology Park in Beijing's Mentougou District. During the event, the district released six "AI + Mini Series" scenario resources and announced the "one park, multiple bases" collaborative creative space, with the Western Beijing AI Valley Computational Audio-Visual Industrial Park as the core hub. Additionally, the district also introduced platforms such as the AI + Mini Series (Animation Series) Industry Development Alliance, aiming to foster innovation and accelerate the development of AI-integrated mini series and animated series.
Youth Aesthetic Education Mini Series Kai Mai Ba, Shao Nian (Open Mic, Teenagers) Premieres on November 7
The youth aesthetic education mini series Kai Mai Ba, Shao Nian (Open Mic, Teenagers) is scheduled to officially premiere on November 7. Initially, the series will first be released on Douyin and Hongguo, followed by a wider release across multiple platforms such as Xinhua News App, Tencent Video, Huawei Video, and on TV channels including Jiangsu Education Channel, Youman Cartoon Channel, and Nantong Education Channel. Guided by the Jiangsu Provincial Radio and Television Administration, the mini series is a joint production of the Publicity Department of the CPC Nantong Municipal Committee, the Jiangsu Branch of Xinhua News Agency, and is executively produced by the Jiangsu Center of the Xinhua News Information Center.
The story begins at the "Children's Voices of China" study camp where a brother and sister with contrasting personalities are unexpectedly drawn into a magical journey through a century of Nantong's history by a mysterious telescope. This adventure not only brings new discoveries but also becomes a journey of emotional growth and inspiration.
China's First National Mini Series Script Creation Competition Concludes, Jinhua Launches "Mini Series+" Action Plan
On November 2, China's first National Mini Series Script Creation Competition concluded. Adopting a model of "professional collaboration + targeted dissemination + media coverage + cultural exploration," the competition attracted over 3.5 million participants, engaged 85 leading script studios and production companies, 266 freelance screenwriters, and 21 key universities, drawing extensive participation from young creators and generating significant impact. After preliminary selection and final evaluation by experts, two works won the first prize: Wu Jv Nv Wang：Wo De Jv Tuan Bu Dao Bi (Wu Opera Queen: My Troupe Will Not Fail) and Yan Huo Ke Qin (The Warmth of Everyday Life).
Leveraging the momentum from this competition, Jinhua will fully implement the "Mini Series+" Action Plan, aiming to expand the industry across the entire production chain from scriptwriting and post-production to IP adaptation. The plan aims to build a multi-driven development mechanism, further elevate the high-quality growth of Hengdian's film and television sector, and strive to create a national hub for exporting online series, enabling China's "new trio of cultural products" to set sail globally.
Government and Enterprises Join Forces: Jiangsu's "Little Drama Masters" Take Root in Pukou
In recent years, Nanjing's Pukou District has introduced the "Golden Six Measures" for supporting online mini series development, providing end-to-end assistance for enterprises from script creation to broadcast. The Nanjing Online Mini Series Integrated Service Center and the Online Mini Series Content Service Platform offer "one-on-one" services, enabling location coordination and filing procedures to be completed in a seamless, "one-stop" manner.
During the National Day holiday, two distinctive mini series began filming simultaneously. One, based on the Kan Jian Yin Shang (This is the Shang) exhibition at the Grand Canal Museum of Beijing, brings cultural and museum resources into mini series, allowing stories behind cultural relics to reach a wider audience. The other, Cu Jv Feng Yun (The Rise of Cujv), focuses on the theme of Jiangsu's "Jiangsu City Football League", combining film and television with sports to preserve the culture of Cujv (ancient Chinese football) and the spirit of athleticism.
Yuncheng Mini Series Industry Base Officially Unveiled
On October 30, the unveiling ceremony of the Yuncheng Mini Series Industry Base was held at "Jinchuang Valley·Yuncheng" in Shanxi Province. The base adopts an innovative, integrated "Culture & Tourism + Mini Series" model, establishing a new platform to revitalize Yuncheng's cultural resources and enhance its digital industries.
Led by Yuncheng Guangying Longcheng Film and Television Media Co., Ltd., the base is equipped with state-of-the-art facilities. Its 1,600-square-meter real-scene studio caters to a wide range of the filming needs, while the 2,000-square-meter office area provides a convenient and efficient workspace for creative teams. Additionally, the 3,000-square-meter living area offers comprehensive daily support for creators.
The base also features five departments and two centers, offering one-stop services including equipment rental, costume and props supply, and post-production. It supports the full production chain—from creative planning, project approval, and content creation, to post-editing, copyright trading, and market promotion.
