Shan You Jiu Se Nian You Qing (Mountains in Hues, Thoughts of You) Premieres 

The cultural tourism mini series Shan You Jiu Se Nian You Qing (Mountains in Hues, Thoughts of You) began airing on September 22, simultaneously broadcast on Hunan TV and Mango TV. Selected as a seventh-batch recommended project under the National Radio and Television Administration (NRTA)'s "Travel with Mini Series" creation plan, the series sets its narrative in Gannan Tibetan Autonomous Prefecture. It integrates the region's natural wonders and cultural heritage, creating a high-quality production that offers both emotional depth and cultural tourism value.

The story follows city girl Chen Tianxin, who travels to the snow-capped mountains of Gannan to escape a personal low point. She accidentally stumbles onto the film set of Tibetan producer Duoji Renqin, setting the stage for a tale of healing, growth, and cultural exchange. With a delicate touch, the series explores themes of family trauma, self-worth, and ethnic sentiment, conveying the humanistic spirit of "growing inward, connecting outward."

Kunshan Hi-Tech Zone: A Poetic Journey Amid an Industrial Powerhouse

China's first "Kun Qu Opera + Cultural Tourism" mini series, Yu Jian Liang Chen Yu (Jade Meets Liang Chenyu), is set for its grand debut. Filmed against the real-life backdrop of Kunshan Hi-Tech Zone, Jiangsu Province, it offers a fresh cultural tourism experience and reveals the unique romance of how intangible heritage and the city coexist.When people think of Kunshan Hi-Tech Zone, the first keywords that often come to mind are industry and innovation. Few would expect that this place also hides a surprise—a "double-sided embroidery", where industry and culture tourism are woven together in harmony.With the National Day holiday just around the corner, Kunshan Hi-Tech Zone has already prepared a special cultural feast, where the idyllic charm of countryside tours blends with the vibrant energy of urban attractions. 

Are Intangible Cultural Heritage Mini Series the New Trend?

This year, there has been a sudden surge of creative activity connecting diverse intangible cultural heritage (ICH) items from across the country, resulting in works with ornamental value and aesthetic standards. These include the Nuo dance in Nuo Opera and Zhuang Ling, the Yue opera in Yue Nu Zheng Fen and Hua Die, and ancient painting restoration in Mo Yun Xin Sheng.

Although ICH-themed mini series are growing rapidly with significant creative potential, there is still a gap before truly breakout top IPs emerge. Judging from the development experience of other online arts and audiovisual content, accumulation and promotion are essential processes for high-quality works to emerge, requiring patient cultivation and collaborative efforts from all parties. This includes the systematic development of policy support, platform assistance, talent availability, and promotion. Only in this way can ICH mini series break through the bottlenecks of homogenization and the initial simplistic stage, enhance narrative depth and aesthetic quality, and ultimately make the leap from "phenomenon" to "classic."

Nanjing Mini Series: Attracting Traffic with Substance

In today's Nanjing, mini series are no longer just fast-consumption products, but rather "refined works" that explore the intricacies of life while carrying cultural warmth. Benefiting from the policy support, Nanjing's mini series industry is accelerating its transformation—upstream IP incubation has "sharp vision," mid-production polishing emphasizes "professional quality," and downstream distribution opens up "overseas channels." A complete industrial chain is gradually unfolding in Nanjing.

Wang Fang, Counsellor to the Jiangsu Provincial Government and Professor and Director in the Scientific Research Department at Nanjing University of the Arts, who also served as screenwriter for the anti-fraud-themed mini series Wo Shi Lie Shou (I Am the Hunter), continues to follow the development trends of Nanjing's mini series industry. "In my view, Nanjing's mini series industry needs to improve its full-chain ecosystem to achieve high-quality development. Upstream, professional teams must be formed to deeply cultivate IP incubation and script creation, tapping into local themes and enhancing content quality; midstream should strengthen professional filming and production, relying on industry-academia-research collaboration to train technical and production talent; downstream needs to expand diverse distribution channels, balancing domestic dissemination and overseas expansion to form a closed industrial loop and scale effects."

Linfen: Mini Series Industry Fuels Employment and Local Vitality

Recently, the high-quality mini series base in Linfen, Shanxi, has been buzzing with activity, with several crews filming simultaneously, and hundreds of background actors enjoying the double benefits of "having fun + earning money."With its rich cultural roots, supportive policies, funding, and a full industry supply chain, Linfen's mini series industry is growing rapidly. This rising force, often hailed as the "light cavalry of digital culture", is not only injecting fresh momentum to Linfen's fusion of heritage and modern tourism, but also opening new opportunities for employment and encouraging young talent to return home for work and entrepreneurship.Mini series, a new cultural wave born on small screens, are now bringing strong industrial power to Linfen's job market. So far, more than 7,000 background actors have taken part in filming, directly creating thousands of jobs and indirectly benefiting tens of thousands more.

iReader Technology Launches Four Mini Series Labels, Accelerating Its Short Drama Business

Recently, iReader Technology officially introduced four new mini series brands: Gao Bai Theater, Qian Deng Hui Shi, Xuan Zun Wan Xiang, and Jing Yuan Theater, aiming to enrich its diversified content lineup.Each brand caters to different audiences and genres. For example, Gao Bai Theater focuses on female-targeted channels, Qian Deng Hui Shi delves into historical dramas, Xuan Zun Wan Xiang is dedicated to fantasy and martial arts, while Jing Yuan Theater highlights mystery and suspense. Through this differentiated approach, the platform is upgrading its content portfolio from "broad and general" to "focused and precise."