Ever been tempted to book a last-minute flight while watching a mini series featuring Shaanxi oil tea and fried dough twists? Or found yourself purchasing the same skincare products as the female lead—without even waiting for the Singles' Day shopping festival? In today's landscape—where the "mini series+" model contributes to revitalizing tourism, enhancing brand marketing, and promoting legal awareness—mini series are exerting an increasingly broad influence across multiple sectors.

The "Mini Series+" Value Creation Insight Report (2025) systematically examines the factors behind successful tourism- and branding-oriented mini series, revealing how narratives and products can be seamlessly integrated under the "mini series+" model.

In tourism-themed mini series, success in evoking audience desire is largely driven by several key factors: the compelling presentation of local specialties and cuisine; visually captivating and emotionally soothing scenery; the portrayal of distinctive customs and folk traditions; the inclusion of social media-famous check-in spots; the introduction of unique accommodation experiences; the suggestion of engaging travel activities; and the integration of innovative derivative products.

In branding-oriented mini series, audience desire is effectively evoked for several key reasons: the products offer practical value; align with viewers' existing needs; are introduced in engaging and creative ways; are seamlessly integrated into the storyline; and feature attractive design or packaging.

Creators should focus on integrating the promotional targets into the narrative rhythm rather than merely exposing them. This strategy helps transform viewers' emotional engagement with the story into genuine affection for the featured elements, triggering a compelling action chain: "watch the series, search for more, and ultimately make a purchase."