The Tongxiang Sub-Venue of the 2025 Mini Series Global Outreach & Branding Conference was held on the morning of June 27 in Tongxiang, Zhejiang. The conference, themed "Openness, Connectivity, and Empowerment," was conducted simultaneously in Shanghai and Tongxiang, attracting leading figures from both domestic and international industries to jointly explore new avenues for the emerging mini series sector to contribute to regional economic development.
Speech by Mo Zhonghai, Member of the Standing Committee of the Tongxiang City Committee and Director General of the Publicity Department
Mo Zhonghai, Member of the Standing Committee of the Tongxiang City Party Committee and Director General of the Publicity Department, stated in his speech that the Tongxiang sub-venue would work closely with the main venue in Shanghai to integrate core resources—including policy, capital, technology, and talent—and provide global mini series practitioners with high-quality, full-chain, one-stop services. He invited participants to deeply explore Tongxiang's intellectual property, create globally impactful works rooted in both traditional Chinese culture and contemporary social realities, and focus on Tongxiang's unique historical and cultural industry strengths. The goal, he noted, is to produce mini series masterpieces with a distinct Tongxiang identity and strong international communication power. Tongxiang, he emphasized, will continue to fully support the development of the mini series industry by introducing dedicated support policies, optimizing the business environment, and building an efficient service platform.
Speech by Chen Bing, Member of the Party Committee and Vice President of Communication University of Zhejiang
Amid the wave of transformation sweeping the film and television industry, universities are playing a key role in talent cultivation. Chen Bing, Member of the Party Committee and Vice President of Communication University of Zhejiang, stated that the university would leverage the 2025 Tongxiang Mini Series Creation Competition to build a vibrant "talent pool," widely recruit outstanding young content creators, and help establish Tongxiang as fertile ground for the growth of mini series talent. The university will also develop a collaborative international communication platform involving government, academia, and industry to expand the "global outreach circle" and promote a shift in Chinese mini series from traffic-oriented global expansion to brand-oriented global development. Using the event as a fulcrum, the university aims to co-create an "industry circle" that is rooted in Tongxiang, radiates across China, and reaches out to the world.
Speech by Fan Jianping, President of CRI Online
Fan Jianping, President of CRI Online, stated that CRI Online has deepened its presence in the field of international communication, relying on its multilingual advantages and extensive overseas media resources to continuously explore integration models of "media + industry" and "content + technology." The tripartite cooperation between CRI Online, Communication University of Zhejiang, and the "International Communication + AIGC" Tongxiang Mini Series Innovation Hub is an innovative practice of "empowering content creation with AI technology." By integrating university resources with local industrial practice needs, this initiative will incubate more mini series IPs with a global vision and Chinese characteristics, making the Tongxiang Mini Series Innovation Hub not only an incubator for local content but also a "seed bank" for Chinese culture going global.
Speech by Xin Ruji, Director of the Intelligent All Media Committee of the China Federation of Radio and Television Associations
As a brand-new narrative format, mini series are reshaping paradigms of cultural expression. Xin Ruji, Director of the Intelligent All Media Committee of China Federation of Radio and Television Associations, pointed out that in the era of intelligent all-media, content creation is no longer confined to a single medium, but is evolving into a cross-platform, cross-terminal, and cross-cultural ecosystem. The global outreach of mini series represents not only the export of content, but also an upgrade in creative concepts, industrial models, and collaborative mechanisms. He called for a more open approach to building a global content cooperation network and a forward-looking vision to explore the infinite possibilities of narrative technology.
Zhang Jianming, Advisor to the Zhejiang Alumni Association of Peking University and former First-Level Inspector of the Provincial Institute of Socialism; Wang Junjie, Deputy Director of the Academic Committee of Communication University of Zhejiang; Professor Faiq Agababayev, specializing in Area Studies at Southeast University and the Communication University of China, Nanjing; He Fei, Culture and Tourism Representative in China for the Iran-China Friendship Association and China Representative of the Iranian National Directors Association; He Jian, Operations Director of Huace Film & Television (Shanghai); Chen Tao, Founder of DataWin Technology Co., Ltd.; and Sun Yaoqing, Senior Operations Manager of Oriental Intelligent Media City, attended the Tongxiang sub-venue of the conference and delivered keynote speeches on topics such as the creative logic of mini series, cultural integration, and technological empowerment.
Signing Ceremony of "International Communication + AIGC" Tongxiang Mini Series Innovation Hub between CRI Online, Communication University of Zhejiang, and Tongxiang
Sun Yaoqing, Senior Operations Manager of Oriental Intelligent Media City, introduced the global outreach services for mini series at Shanghai Oriental Intelligent Media City. Centered on the theme of "Sharing, Wisdom, Vitality," the City plans to establish three major platforms: audio-visual content collaboration, copyright services, and innovation-focused investment and financing. It will also build a dedicated mini series industry service platform, establish a global outreach center, promote industrial agglomeration, and drive the integration of mini series with other industries. The ultimate goal is to use mini series as a pilot to transform Shanghai Oriental Intelligent Media City into a hub for international cultural exchange, a center for the domestic cultural industry, and a launchpad for Chinese consumer brands to go global.
At this sub-venue, Huace Film & Television Group, the Communication University of Zhejiang, and the Tongxiang government signed a cooperation agreement to establish a "Mini Series Community." CRI Online, the Communication University of Zhejiang, and Tongxiang also officially signed an agreement to create the "International Communication + AIGC" Tongxiang Mini Series Innovation Hub, while simultaneously launching the "2025 Tongxiang Mini Series Creation Competition." On the afternoon of June 27, participating guests visited the Communication University of Zhejiang Huace School of Film in Tongxiang and held group discussions on two key themes: "Industry-Education Integration: Building the Mini Series Industry-Education Chain, Talent Chain, and Industrial Chain," and "Breaking the Circle for Global Outreach: Mini Series Empowering County-Level Innovation and Development." These discussions provided an in-depth exchange of views among industry representatives.
