The 2025 Mini Series Global Outreach & Branding Conference, themed "Openness, Connectivity, and Empowerment", is being held at Shanghai Oriental Intelligent Media City from June 26 to 27. The event brings together experts, scholars, and industry leaders from around the world in the mini series field to explore key topics under the National Radio and Television Administration's "Mini Series+" Action Plan. Discussions focus on distribution, investment, business models, copyright governance, legal compliance, and other pivotal issues shaping the sector's global development.

On the afternoon of the 27th, the conference held a sub-forum with the theme of "New Business Models". During the thematic discussion at the sub-forum, Lu Sheng, Senior Brand Director of Dianzhong Technology Co., Ltd., shared his experience with short dramas. The forum host noted that the current iteration of mini series is progressing rapidly and that the era of high-quality mini series has arrived. Regarding the impact of this shift, Lu believes that the transition from ordinary mini series to high-quality mini series is a necessary path for industry development. He emphasized that the future will be an era where ordinary mini series and high-quality mini series coexist. Ordinary mini series serve as a fundamental component, while high-quality mini series set examples that help drive the industry to new heights.