The 2025 Mini Series Global Outreach & Branding Conference, themed "Openness, Connectivity, and Empowerment", is being held at Shanghai Oriental Intelligent Media City from June 26 to 27. The event brings together experts, scholars, and industry leaders from around the world in the mini series field to explore key topics under the National Radio and Television Administration's "Mini Series+" Action Plan. Discussions focus on distribution, investment, business models, copyright governance, legal compliance, and other pivotal issues shaping the sector's global development.

Xie Yiwei, Deputy General Manager of Shanghai Oriental Pearl Real Estate Co., Ltd., emphasized that the core nature of mini series should not be confined to the content industry itself but requires cross-industry integration to expand multi-dimensional monetization channels. This new business model for mini series will trigger a butterfly effect and undoubtedly spark a commercial revolution.