The 2025 Mini Series Global Outreach & Branding Conference, themed "Openness, Connectivity, and Empowerment," is being held at Shanghai Oriental Intelligent Media City from June 26 to 27. The summit convenes experts, scholars, and industry leaders in the mini series field from around the world to explore key topics under the National Radio and Television Administration's "Mini Series+" Action Plan. Discussions focus on distribution, investment, business models, copyright governance, legal compliance, and other pivotal issues shaping the sector's global development.

Leng Song, Director of the Audiovisual News and Communication Research Office, Director of the Radio, Film and Television Research Center, Researcher, and Doctoral Supervisor at the Chinese Academy of Social Sciences, delivered a keynote speech. Professor Leng cited the latest data, noting that in the first quarter of 2025, the number of overseas users of Chinese mini series reached 270 million globally, and over 237 Chinese mini series applications were downloaded—a fourfold increase compared to last year.

Leng Song called for a commitment to long-termism and greater attention to cultural adaptability. He proposed the core logic for the international dissemination of mini series: the rebellious spirit of positive energy. He pointed out that behind every popular mini series, there is a positively rebellious character, and that mini series going global should feature warm, realistic content.

Professor Leng also emphasized that, in terms of content narrative, mini series should focus on brand storytelling, be based on cultural IP, be empowered by AI technology, participate in the development of national cultural and tourism projects, implement policy linkages, and stimulate cross-industry ecological development through e-commerce and IP derivative development.