The 2025 Mini Series Global Outreach & Branding Conference, themed “Openness, Connectivity, and Empowerment,” is taking place at Shanghai Oriental Intelligent Media City from June 26 to 27. The event brings together experts, scholars, and industry leaders from around the world to discuss key topics under the National Radio and Television Administration’s “Mini Series+” Action Plan. Core discussions include distribution, investment, business models, copyright governance, legal compliance, and other pivotal issues shaping the global development of the mini series sector.

Vikram Channa, Vice President and Chief Editor for Greater China and Southeast Asia at Warner Bros. Discovery, shared his “secret sauce” for constructing compelling micro-drama (mini series) narratives. He identified three key drivers behind the genre’s evolution: visceral storylines, intensified character development, and rapid narrative progression.